CITROËN / AUTOMOTIVEINSPIRED BY PARISFor the launch of the fully electric Citroën AMI, we transformed the brand platform “Inspired by you” into a hyper-local creative idea celebrating the individuality of Paris and the people who shape it.
CONCEPT / 01
Working with real Parisians and their distinct neighbourhood identities, we created a series of unique vehicle designs — turning the AMI into a canvas for personal expression and urban culture.
CAMPAIGN ROLLOUT / 03The launch was supported by a geolocated social campaign across Paris, featuring a collection of digital mini-films that told the stories behind each design and connected audiences to the communities that inspired them.
ART DIRECTION / 03Leading the project from concept to execution, we developed the visual language of the campaign and designed selected vehicle editions — bringing Citroën’s human-centric philosophy to life through design.
Art direction and campaign development while at BETC Paris.