LA ROCHE-POSAY / SKIN CARETHE HEALING POWER OF TOUCHTouch can say what words cannot.
For La Roche-Posay’s medical skincare range, we repositioned skincare as emotional support for people undergoing cancer treatment.
We built a concept around the line “The Healing Power of Touch” — transforming dermatological care into a human connection platform.
CONCEPT / 01Alongside the film, we developed a full 360° activation for Pink October — spanning print, social, CRM and a dedicated landing experience that gave patients access to practical support resources throughout their treatment journey.
CAMPAIGN ROLLOUT / 02
CAMPAIGN ROLLOUT / PRINT
The print campaign featured real cancer survivors and their loved ones, capturing moments of genuine care and emotional support to reflect the human reality behind dermatological treatment.
Art direction and campaign development while at BETC Paris.